US Creative Department: Featuring Weber Shandwick, BBDO Minneapolis, Ogilvy Brazil and more
Welcome to US Creative Department.
Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.
It will give you, the reader, the chance to decide what is best.
You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week' and will be in the running to be named 'US Readers' Favourite' in our printed magazine, which is published every fortnight.
Submit your vote before Wednesday May 27 to guarantee your vote has been counted.
To submit work for future publication contact minda.smiley@thedrum.com or nesh.pillay@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative and subscribe to the US daily newsletter here
Ogilvy Brazil: Billboard 'Invisible Concert'
Brand: Billboard
Title: Invisible Concert
Agency: Ogilvy Brazil
Agency Website: http://www.ogilvy.com.br/
CEO Ogilvy & Mather Brazil: Fernando Musa
Chief Executive Officer: Anselmo Ramos e Aricio Fortes
ECD: Paulo Coelho
Creative Director: Rafael Donato, Guilherme Giacomo e Fabio Seidl
Art Director: Fabio Natan
Copywriter: Guilherme Camargos
Additional Credits: Broadcast Production: Rafael Rosi, Andréa Consoleto, Sonia Cremerius, Juliana Henriques
Account Executive: Daniela Glicenstajn Elkis, Juliana Fernandes
Media: Daniella Gallo, Betânia Aragão
Production Company: Hungry Man
Director: João Caetano
Co Director: Fábio Pinheiro
Executive Producer: Rodrigo Castello, Renata Correa
Director of Photography: Fernando Young
Account Executive: Mariana Marinho
Cliente/CEO Billboard: Antonio Camarotti
Montador: Rami D’Aguiar
Post Production: Hungry Man
Color Grading: Psyco n’Look
Production Sound: Punch
Executive Producer: Mariano Alvarez
Music: Equipe Punch
Executive Account: Lili D. Aragoni
Published: April 2015
Grenadier: SunnyD 'Rollerblade'
Brand: SunnyD
Title: Rollerblade
Agency: Grenadier
Agency Website: http://www.grenadierco.com/
Creative Director/Art Director: Randy Rogers
Creative Directors/Writers: Wade Paschall, Mark St. Amant
Associate Creative Director/Art Director: Grant Minnis
Executive Producer: Keith Dezen
Additional Credits: Production Company: Community Films, Culver City, CA
Director: Clay Williams
Executive Producer (Production Co.): Lizzy Schwartz
Producer (Production Co.): Helen Hollien
Line Producer: Helen Hollien
Director of Photography: Guyla Pados
Editorial Company: HutchCo Technologies
Editor: Jim Hutchins
Music Company: JSM Music
Visual Effects Company: Brickyard VFX
Visual Effects Editor: Patrick Polian
Visual Effects Producer: Linda Jackson
Account Service Lead: Becky Herman
AS Supervisor: Ryan Smith
Planner: Elisa Cantero
Published: May 2015
BBDO Minneapolis: Hormel Natural Choice 'Make the Natural Choice'
Brand: Hormel Natural Choice
Title: Make the Natural Choice
Agency: BBDO Minneapolis
Agency Website: http://bbdompls.com/
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, Minneapolis: Noel Haan
Associate Creative Director: Dave Alm
Senior Art Director: Allison Brink
Additional Credits: Planner: Brenna Smithson
Group Account Director: Paul Schmidt
Account Director: Scott Schraufnagel
Account Executive: Olivia Plaine
Executive Producer: Debra Lustig
Content Producer: Charlynn Arends
TV Production Company: Radical Media
Director: Randall Einhorn
Exec Producer: Jim Bouvet
Line Producer: Scott Cunningham
Production Supervisor: Shaune San Cartier
Director of Photography: John Zilles
Edit House: HutchCo Technologies
Editor: Jim Hutchins
Published: May 2015
Lowe Roche: Mad Max - Fury Road 'Dusty Car Wash'
Brand: Mad Max - Fury Road, Warner Bros. Pictures Canada
Title: Dusty Car Wash
Agency: Lowe Roche
Agency Website: http://www.loweroche.com/
Executive Creative Directors: Mark Mason, Jane Murray
Copywriter: Kelly Finnamore
Art Director: Matt Camara
Designer: Ben Coles
Additional Credits: Co-Presidents: Jeff Dack, Marie-Lise Campeau
Account Manager: Hillary Pitcher
Agency Producer: Beth MacKinnon
Producer: Jonny Pottins
Directors: Jonny Pottins, Jon Simonassi
Production Art Director: Nick Haraszty
Editor: Jon Simonassi
Artists: Zachary Melo, Elysse Melo
Production House: Zink
VFX Creative Director: Raj Dias
Producer: Natasha Daly
Lead VFX Artist: March De Laurentiis
Published: May 2015
Established: Marc Jacobs 'Mod Noir'
Brand: Marc Jacobs
Title: Mod Noir
Agency: Established
Agency Website: http://establishednyc.com/
Creative Director: Sam O’donahue
Additional credits: Peter Ash, Felix deVoss
Published: April 2015
Weber Shandwick: Newtons 'Now We're Newtons'
Brand: Newtons
Title: Now We’re Newtons
Agency: Weber Shandwick
Agency Website: http://www.webershandwick.com/
Executive Creative Director: Jim Paul
Creative Director/Art Director: Jeff Immel
ACD/Copywriter: Alana Beseau
Additional Credits: Agency Executive Producer: Kim Mohan
Account Management: Lauren Danis, Veronica Marshall
Production Company: Pet Gorilla
Editor: Jerad Sloan
Published: May 2015
M:United: Microsoft 'Or'
Brand: Microsoft
Title: Or
Agency: m:united
Agency Website: http://mccann.com/
Co-Chief Creative Officers: Andy Azula, John Mescall
Creative Director: Steve Sage
Senior Copywriter: Brandon Willingham
Additional Credits: Director of Creative Technology: David Cliff
Technologist: John Ozbay
Head of Integrated Production: Aaron Kovan
Executive Producer: CJ Johnson
Producer: Mel Senecal
Managing Director: Kevin Nelson
Group Account Director: Tina Galley
Account Director: Rosemary Calderone
Account Supervisor: Greg Masiakos
Account Executive: David Mintz
Project Management: Stella Warkman
Production & Post-Production: O positive films
Director: Brian Billow
Director of Photography: Darran Tiernan
Post-Production: The NOW corporation
Editors: Owen Plotkin
Music: “You Make Me Smile” –Kyle Andrews
Media Agency: EMT
Published: May 2015
DDB Canada: Volkswagen 'Prom Night' and 'Driving Test'
Brand: Volkswagen
Titles: Prom Night and Driving Test
Agency: DDB Canada
Agency Website: http://www.ddbcanada.com/
VW Canada/Tiguan
'Prom Night'
Chief Creative Officer: Cosmo Campbell
Creative Directors: Rob Sturch, Etienne Bastien
Associate Creative Director: Neil Shapiro
Copywriter: Neil Shapiro
Art Director: John Larigakis
Additional Credits: Agency Producer: Ryan Bourret
Group Account Director: Samantha Murphy
Senior Account Executive: Lindy Scott
SVP, Director of Strategic Planning: Tony Johnstone
VP, Strategy & Innovation: Dino Demopoulos
Strategist: Andrew Ahern
French Adaptation Group Account Director: Jacques Blanchet
French Adaptation Engagement Manager: Matea Tomic
French Adaptation Copywriter: Ben Duquette
Project Manager: Matthew Sy
Production Company: Untitled Films
Director: Jean-Michel Ravon
Director of Photography: John Houtman
Cameraman: David Lourie
Producer: Tom Evelyn
Executive Producer: Lexy Kavluk
Post-Production Company: Rooster
Editor: Marc Langley
Assistant Editor: Spencer Shiffman
VFX: Fort York
Online Editor: Paul Binney
Assistant Online Editor: Joe DiClemente
Colour Company: Smith.
Colourist: Bill Ferwerda
Audio House: Grayson Matthews
VW Canada/Passat
'Driving Test'
Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Creative Directors: Rob Sturch, Etienne Bastien
Copywriter: Cooper Evoy
Art Director: Rebecca May
Additional Credits: Agency Producer: Ryan Bourret
Group Account Director: Samantha Murphy
Senior Account Executive: Lindy Scott
SVP, Director of Strategic Planning: Tony Johnstone
VP, Strategy & Innovation: Dino Demopoulos
Strategist: Andrew Ahern
Group Account Director: Jacques Blanchet
Engagement Manager: Matea Tomic
Copywriter: Ben Duquette
Production Company: Untitled Films
Director: Jean-Michel Ravon
Director of Photography: John Houtman
Cameraman: David Lourie
Producer: Tom Evelyn
Executive Producer: Lexy Kavluk
Post-Production Company: Rooster
Editor: Paul Jutras
Assistant Editor: Spencer Shiffman
VFX: Fort York
Online Editor: Ernie Mordak
Assistant Online Editor: Jason Pereira
Colour Company: Smith.
Colourist: Bill Ferwerda
Audio House: Grayson Matthews
Published: May 2015
Hornall Anderson: Emerald & Spruce Private Label Packaging
Brand: Emerald & Spruce
Title: Emerald & Spruce Private Label Packaging
Agency: Hornall Anderson, Seattle
Agency Website: http://www.hornallanderson.com
Creative Director: Michael Connors
Design Director: Jay Hilburn
Copywriter: Dani Bell
Illustrator: Jesse LeDoux
Additional Credits: Designers - Jesse LeDoux, Julie Hoppner
Account Supervisor: Lorna Harrington
Production Manager: Alison Mumpower
Production Designer: Michael Brugman
Published: March 2015
Short Rationale: Celebrating 125 years in the Seattle area, family-owned Bartell Drugs sought to bring something unique to their customers. Hornall Anderson partnered with the Bartell family to create a new private label brand for their 60+ stores that would reflect all that Bartell Drugs is known for by their customers: approachable, unexpected, trusted, and most of all, authentic.
Taking a cue from the local surroundings, the new brand name Emerald & Spruce evokes the landscape and spirit of the beloved Pacific Northwest and its vibrant, eclectic blend of people. It’s a juxtaposition of rugged natural environment with a polished crown jewel.A colorful, modern-day patchwork pattern epitomizes the wide range of unique offerings and different flavors, tastes, and sounds of the Pacific Northwest. This unmistakable brand cue creates recognition in aisle, ties the packages together as a cohesive family of products, and breaks through the clutter on shelf in a memorable and recognizable way.
Through tone of voice and flavor names, the Emerald & Spruce ice cream line offers a touch of whimsy and fun, drawing upon much-loved locations around the Greater Seattle area. The new private label brand includes a brand strategy, naming, packaging, and brand guidelines. The result: A design flexible enough to maintain the integrity of a variety of brand extensions including vitamins, dog treats, and beyond.
McKinney: Samsung 'Right At Home'
Brand: Samsung
Title: Right At Home
Agency: McKinney
Agency Website: http://mckinney.com/
Chief Creative Officer: Jonathan Cude
Art Director/ACD: Will Dean
Copywriters: Robyn Gunn
Additional Credits: SVP, Director of Broadcast Production: Regina Brizollara
SVP, Executive Producer: Naomi Newman
VP, Group Account Director: Katie Clark
Account Director: Shana Bellot
Account Executive: John Sokolowski
VP Broadcast Business Affairs Manager: Laura Gearino
Head of Account Planning: Walt Barron
Project Manager: Mark Gozzo
Project Coordinator: Kyle Kraft
Production Company: Independent Media, Inc.
Executive Producer: Susanne Preissler
Director: Tucker Gates
Line Producer: Karen Rohrbacher
Editing Company: Cosmo Street
Executive Producer: Yvette Sears
Producer: Jaclyn Paris
Editors: Tessa Davis / Justin Trovato
VFX: Suspect
Head of Production: Tsiliana Jolson
Licensed Music: I DO, The Marvelows
Published: May 2015
LatinWorks: Marvin Magazine 'MechaBowie'
Brand: Marvin Magazine
Title: MechaBowie
Agency: LatinWorks, Austin, USA
Agency Website: http://www.latinworks.com/
Chief Creative Officer: Sergio Alcocer
Creative Directors: José Hernández, Rodrigo Rothschild
Art Director: José Hernández
Copywriter: Rodrigo Rothschild
Additional Credits: Production Company: Mastodonte
Director: Andrés Rothschild
Executive Producer: Vincelee Rivera
Producers: Vincelee Rivera, Isaías Rivas
Director of Photography: Jordi Planell
Editor: Pedro Martínez
Makeup/FX: Jorge Siller
Costumes: Lissete Barrios
Art Director: Jorge Vujosevich
Music & Audio Production: Personal Music
Chief Creative Officer: Alberto Slezynger
Producer: Vanessa Lozano
Composers: Alexis Estiz, Alberto Slezynger
Audio Mixer & Sound Designer: Luis Gomez
Additional Music: Giorgio Torelli
Additional SFX: Ernesto Barraza / Beatmania
Color Correction: Daniel Amado / Color Space
Published: April 2015
Revolution: Philips Walita 'Instant Turn Off'
Brand: Philips Walita
Title: Instant Turn Off
Agency: Revolution, Salvador, Brazil
Agency Website: http://www.revolutionbra.com.br/
Creative Director: Emerson Braga
Art Director: João Souza
Copywriter: Marcelo Góes
Illustrator: Studio Nuts
Published: April 2015