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US Creative Department: Featuring Weber Shandwick, BBDO Minneapolis, Ogilvy Brazil and more

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By Minda Smiley | Reporter

May 20, 2015 | 15 min read

Welcome to US Creative Department.

Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.

It will give you, the reader, the chance to decide what is best.

You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week' and will be in the running to be named 'US Readers' Favourite' in our printed magazine, which is published every fortnight.

Submit your vote before Wednesday May 27 to guarantee your vote has been counted.

To submit work for future publication contact minda.smiley@thedrum.com or nesh.pillay@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative and subscribe to the US daily newsletter here

Ogilvy Brazil: Billboard 'Invisible Concert'

Brand: Billboard

Title: Invisible Concert

Agency: Ogilvy Brazil

Agency Website: http://www.ogilvy.com.br/

CEO Ogilvy & Mather Brazil: Fernando Musa

Chief Executive Officer: Anselmo Ramos e Aricio Fortes

ECD: Paulo Coelho

Creative Director: Rafael Donato, Guilherme Giacomo e Fabio Seidl

Art Director: Fabio Natan

Copywriter: Guilherme Camargos

Additional Credits: Broadcast Production: Rafael Rosi, Andréa Consoleto, Sonia Cremerius, Juliana Henriques

Account Executive: Daniela Glicenstajn Elkis, Juliana Fernandes

Media: Daniella Gallo, Betânia Aragão

Production Company: Hungry Man

Director: João Caetano

Co Director: Fábio Pinheiro

Executive Producer: Rodrigo Castello, Renata Correa

Director of Photography: Fernando Young

Account Executive: Mariana Marinho

Cliente/CEO Billboard: Antonio Camarotti

Montador: Rami D’Aguiar

Post Production: Hungry Man

Color Grading: Psyco n’Look

Production Sound: Punch

Executive Producer: Mariano Alvarez

Music: Equipe Punch

Executive Account: Lili D. Aragoni

Published: April 2015

Grenadier: SunnyD 'Rollerblade'

Brand: SunnyD

Title: Rollerblade

Agency: Grenadier

Agency Website: http://www.grenadierco.com/

Creative Director/Art Director: Randy Rogers

Creative Directors/Writers: Wade Paschall, Mark St. Amant

Associate Creative Director/Art Director: Grant Minnis

Executive Producer: Keith Dezen

Additional Credits: Production Company: Community Films, Culver City, CA

Director: Clay Williams

Executive Producer (Production Co.): Lizzy Schwartz

Producer (Production Co.): Helen Hollien

Line Producer: Helen Hollien

Director of Photography: Guyla Pados

Editorial Company: HutchCo Technologies

Editor: Jim Hutchins

Music Company: JSM Music

Visual Effects Company: Brickyard VFX

Visual Effects Editor: Patrick Polian

Visual Effects Producer: Linda Jackson

Account Service Lead: Becky Herman

AS Supervisor: Ryan Smith

Planner: Elisa Cantero

Published: May 2015

BBDO Minneapolis: Hormel Natural Choice 'Make the Natural Choice'

Brand: Hormel Natural Choice

Title: Make the Natural Choice

Agency: BBDO Minneapolis

Agency Website: http://bbdompls.com/

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, Minneapolis: Noel Haan

Associate Creative Director: Dave Alm

Senior Art Director: Allison Brink

Additional Credits: Planner: Brenna Smithson

Group Account Director: Paul Schmidt

Account Director: Scott Schraufnagel

Account Executive: Olivia Plaine

Executive Producer: Debra Lustig

Content Producer: Charlynn Arends

TV Production Company: Radical Media

Director: Randall Einhorn

Exec Producer: Jim Bouvet

Line Producer: Scott Cunningham

Production Supervisor: Shaune San Cartier

Director of Photography: John Zilles

Edit House: HutchCo Technologies

Editor: Jim Hutchins

Published: May 2015

Lowe Roche: Mad Max - Fury Road 'Dusty Car Wash'

Brand: Mad Max - Fury Road, Warner Bros. Pictures Canada

Title: Dusty Car Wash

Agency: Lowe Roche

Agency Website: http://www.loweroche.com/

Executive Creative Directors: Mark Mason, Jane Murray

Copywriter: Kelly Finnamore

Art Director: Matt Camara

Designer: Ben Coles

Additional Credits: Co-Presidents: Jeff Dack, Marie-Lise Campeau

Account Manager: Hillary Pitcher

Agency Producer: Beth MacKinnon

Producer: Jonny Pottins

Directors: Jonny Pottins, Jon Simonassi

Production Art Director: Nick Haraszty

Editor: Jon Simonassi

Artists: Zachary Melo, Elysse Melo

Production House: Zink

VFX Creative Director: Raj Dias

Producer: Natasha Daly

Lead VFX Artist: March De Laurentiis

Published: May 2015

Established: Marc Jacobs 'Mod Noir'

Brand: Marc Jacobs

Title: Mod Noir

Agency: Established

Agency Website: http://establishednyc.com/

Creative Director: Sam O’donahue

Additional credits: Peter Ash, Felix deVoss

Published: April 2015

Weber Shandwick: Newtons 'Now We're Newtons'

Brand: Newtons

Title: Now We’re Newtons

Agency: Weber Shandwick

Agency Website: http://www.webershandwick.com/

Executive Creative Director: Jim Paul

Creative Director/Art Director: Jeff Immel

ACD/Copywriter: Alana Beseau

Additional Credits: Agency Executive Producer: Kim Mohan

Account Management: Lauren Danis, Veronica Marshall

Production Company: Pet Gorilla

Editor: Jerad Sloan

Published: May 2015

M:United: Microsoft 'Or'

Brand: Microsoft

Title: Or

Agency: m:united

Agency Website: http://mccann.com/

Co-Chief Creative Officers: Andy Azula, John Mescall

Creative Director: Steve Sage

Senior Copywriter: Brandon Willingham

Additional Credits: Director of Creative Technology: David Cliff

Technologist: John Ozbay

Head of Integrated Production: Aaron Kovan

Executive Producer: CJ Johnson

Producer: Mel Senecal

Managing Director: Kevin Nelson

Group Account Director: Tina Galley

Account Director: Rosemary Calderone

Account Supervisor: Greg Masiakos

Account Executive: David Mintz

Project Management: Stella Warkman

Production & Post-Production: O positive films

Director: Brian Billow

Director of Photography: Darran Tiernan

Post-Production: The NOW corporation

Editors: Owen Plotkin

Music: “You Make Me Smile” –Kyle Andrews

Media Agency: EMT

Published: May 2015

DDB Canada: Volkswagen 'Prom Night' and 'Driving Test'

Brand: Volkswagen

Titles: Prom Night and Driving Test

Agency: DDB Canada

Agency Website: http://www.ddbcanada.com/

VW Canada/Tiguan

'Prom Night'

Chief Creative Officer: Cosmo Campbell

Creative Directors: Rob Sturch, Etienne Bastien

Associate Creative Director: Neil Shapiro

Copywriter: Neil Shapiro

Art Director: John Larigakis

Additional Credits: Agency Producer: Ryan Bourret

Group Account Director: Samantha Murphy

Senior Account Executive: Lindy Scott

SVP, Director of Strategic Planning: Tony Johnstone

VP, Strategy & Innovation: Dino Demopoulos

Strategist: Andrew Ahern

French Adaptation Group Account Director: Jacques Blanchet

French Adaptation Engagement Manager: Matea Tomic

French Adaptation Copywriter: Ben Duquette

Project Manager: Matthew Sy

Production Company: Untitled Films

Director: Jean-Michel Ravon

Director of Photography: John Houtman

Cameraman: David Lourie

Producer: Tom Evelyn

Executive Producer: Lexy Kavluk

Post-Production Company: Rooster

Editor: Marc Langley

Assistant Editor: Spencer Shiffman

VFX: Fort York

Online Editor: Paul Binney

Assistant Online Editor: Joe DiClemente

Colour Company: Smith.

Colourist: Bill Ferwerda

Audio House: Grayson Matthews

VW Canada/Passat

'Driving Test'

Agency: DDB Canada

Chief Creative Officer: Cosmo Campbell

Creative Directors: Rob Sturch, Etienne Bastien

Copywriter: Cooper Evoy

Art Director: Rebecca May

Additional Credits: Agency Producer: Ryan Bourret

Group Account Director: Samantha Murphy

Senior Account Executive: Lindy Scott

SVP, Director of Strategic Planning: Tony Johnstone

VP, Strategy & Innovation: Dino Demopoulos

Strategist: Andrew Ahern

Group Account Director: Jacques Blanchet

Engagement Manager: Matea Tomic

Copywriter: Ben Duquette

Production Company: Untitled Films

Director: Jean-Michel Ravon

Director of Photography: John Houtman

Cameraman: David Lourie

Producer: Tom Evelyn

Executive Producer: Lexy Kavluk

Post-Production Company: Rooster

Editor: Paul Jutras

Assistant Editor: Spencer Shiffman

VFX: Fort York

Online Editor: Ernie Mordak

Assistant Online Editor: Jason Pereira

Colour Company: Smith.

Colourist: Bill Ferwerda

Audio House: Grayson Matthews

Published: May 2015

Hornall Anderson: Emerald & Spruce Private Label Packaging

Brand: Emerald & Spruce

Title: Emerald & Spruce Private Label Packaging

Agency: Hornall Anderson, Seattle

Agency Website: http://www.hornallanderson.com

Creative Director: Michael Connors

Design Director: Jay Hilburn

Copywriter: Dani Bell

Illustrator: Jesse LeDoux

Additional Credits: Designers - Jesse LeDoux, Julie Hoppner

Account Supervisor: Lorna Harrington

Production Manager: Alison Mumpower

Production Designer: Michael Brugman

Published: March 2015

Short Rationale: Celebrating 125 years in the Seattle area, family-owned Bartell Drugs sought to bring something unique to their customers. Hornall Anderson partnered with the Bartell family to create a new private label brand for their 60+ stores that would reflect all that Bartell Drugs is known for by their customers: approachable, unexpected, trusted, and most of all, authentic.

Taking a cue from the local surroundings, the new brand name Emerald & Spruce evokes the landscape and spirit of the beloved Pacific Northwest and its vibrant, eclectic blend of people. It’s a juxtaposition of rugged natural environment with a polished crown jewel.A colorful, modern-day patchwork pattern epitomizes the wide range of unique offerings and different flavors, tastes, and sounds of the Pacific Northwest. This unmistakable brand cue creates recognition in aisle, ties the packages together as a cohesive family of products, and breaks through the clutter on shelf in a memorable and recognizable way.

Through tone of voice and flavor names, the Emerald & Spruce ice cream line offers a touch of whimsy and fun, drawing upon much-loved locations around the Greater Seattle area. The new private label brand includes a brand strategy, naming, packaging, and brand guidelines. The result: A design flexible enough to maintain the integrity of a variety of brand extensions including vitamins, dog treats, and beyond.

McKinney: Samsung 'Right At Home'

Brand: Samsung

Title: Right At Home

Agency: McKinney

Agency Website: http://mckinney.com/

Chief Creative Officer: Jonathan Cude

Art Director/ACD: Will Dean

Copywriters: Robyn Gunn

Additional Credits: SVP, Director of Broadcast Production: Regina Brizollara

SVP, Executive Producer: Naomi Newman

VP, Group Account Director: Katie Clark

Account Director: Shana Bellot

Account Executive: John Sokolowski

VP Broadcast Business Affairs Manager: Laura Gearino

Head of Account Planning: Walt Barron

Project Manager: Mark Gozzo

Project Coordinator: Kyle Kraft

Production Company: Independent Media, Inc.

Executive Producer: Susanne Preissler

Director: Tucker Gates

Line Producer: Karen Rohrbacher

Editing Company: Cosmo Street

Executive Producer: Yvette Sears

Producer: Jaclyn Paris

Editors: Tessa Davis / Justin Trovato

VFX: Suspect

Head of Production: Tsiliana Jolson

Licensed Music: I DO, The Marvelows

Published: May 2015

LatinWorks: Marvin Magazine 'MechaBowie'

Brand: Marvin Magazine

Title: MechaBowie

Agency: LatinWorks, Austin, USA

Agency Website: http://www.latinworks.com/

Chief Creative Officer: Sergio Alcocer

Creative Directors: José Hernández, Rodrigo Rothschild

Art Director: José Hernández

Copywriter: Rodrigo Rothschild

Additional Credits: Production Company: Mastodonte

Director: Andrés Rothschild

Executive Producer: Vincelee Rivera

Producers: Vincelee Rivera, Isaías Rivas

Director of Photography: Jordi Planell

Editor: Pedro Martínez

Makeup/FX: Jorge Siller

Costumes: Lissete Barrios

Art Director: Jorge Vujosevich

Music & Audio Production: Personal Music

Chief Creative Officer: Alberto Slezynger

Producer: Vanessa Lozano

Composers: Alexis Estiz, Alberto Slezynger

Audio Mixer & Sound Designer: Luis Gomez

Additional Music: Giorgio Torelli

Additional SFX: Ernesto Barraza / Beatmania

Color Correction: Daniel Amado / Color Space

Published: April 2015

Revolution: Philips Walita 'Instant Turn Off'

Brand: Philips Walita

Title: Instant Turn Off

Agency: Revolution, Salvador, Brazil

Agency Website: http://www.revolutionbra.com.br/

Creative Director: Emerson Braga

Art Director: João Souza

Copywriter: Marcelo Góes

Illustrator: Studio Nuts

Published: April 2015

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