Ultimo awards instinct PR retained Comms agency role
Lingerie brand Ultimo has appointed London consumer agency instinct PR its retained communications account.
Instinct PR has been tasked with handling all consumer and trade media, brand campaigns as well as raising awareness of new Ultimo shop launches.
Ultimo founder, Michelle Mone, said: “We wanted a PR agency with untouchable fashion credentials, who understands the strategic and creative needs of big brands and who will deliver impactful communications campaigns.
“Instinct PR ticked all the boxes and we’re delighted to have them on board as we begin our mission to get women thinking of lingerie as an extension of their wardrobe.”
Jonathan Kirkby, founder and director of instinct PR, added: “The team put their heart and soul into the pitch and I’m so pleased Ultimo saw our passion and enthusiasm for the brand.
“We are looking forward to introducing the concept of Ultimo lingerie styling and helping women think of lingerie as part of their fashion style.”
Ultimo was launched by Michelle Mone in 1996.
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