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Spotify Starbucks

Spotify partners with Starbucks to hand customers control of in-store music

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By John Glenday | Reporter

May 19, 2015 | 2 min read

Spotify has tied up with Starbucks to promote its premium subscription service, by enabling patrons and staff to select tunes for play in their local coffee shop.

In practice this will see Starbucks' loyalty programme linked with Spotify’s extensive playlists, allowing those signed up to My Starbucks Rewards to access Spotify and influence which songs go on in-store playlists.

To get the ball rolling all 150,000 US employees of the coffee house will receive a Spotify Premium membership this autumn, before rolling out to customers shortly thereafter. The service will be made available to UK customers by the end of the year.

Howard Schultz, chairman and ceo of Starbucks commented: “For over forty years, music has played a vital role in Starbucks Third Place experience – inspiring our partners and customers in unexpected ways that have helped to shape the global pop culture. And we are delighted and honored to bring Spotify directly to our customers.

“Throughout its history, Starbucks has worked closely with the music industry, offering a variety of artists a platform for their work. By connecting Spotify’s world-class streaming platform into our world-class store and digital ecosystem, we are reinventing the way our millions of global customers discover music.”

It is the latest in a series of partnerships to be announced by Spotify following similar deals with Uber to allow passengers to control their tunes and introduction of the streaming service into BMW and Mini cars.

Spotify Starbucks

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