Newcastle fails to implement sponsor Wonga’s rebrand on next season's kits
English Premiership football side Newcastle FC has suffered a kit gaffe, unveiling the old logo of sponsor Wonga on its new home kit.
Today, hours before Newcastle revealed the new kit on Twitter, Wonga unveiled a rebranded logo, after last month having to deny reports it was looking to drop the brand name and start with a fresh leaf after suffering a pre-tax loss of £37.3m in 2014.
As a result of the mix-up Newcastle’s shirts will carry the older branding of the company, next season, instead of the new logo (shown below).
A Wonga spokesperson told Chronicle Live that the rebrand had come too late for the football side to implement it on the thousands of shirts “due to the production schedule”.
#NUFC's brand new @pumafootball 2015/16 home kit will be available to pre-order from today: http://t.co/lXNuvKpIYG https://t.co/za4aWdjZoB
— Newcastle United FC (@NUFC) May 19, 2015
The shirt will be available for sale on Thursday morning.
Earlier today (Tuesday 19 May), Wonga launched a new marketing campaign with the hope of reversing its fortunes and repairing its public image – focused on putting “lending responsibly and putting customer outcomes first”.