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Google preps sponsored Buy buttons for search

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By John McCarthy, Opinion Editor

May 18, 2015 | 2 min read

Google is readying a series of Buy buttons to help boost e-commerce click through rates in its search results.

The Wall Street Journal reports that the buttons will appear alongside ‘Shop On Google’ sponsored results only on mobile devices.

E-commerce rivals Amazon and eBay already operate such features, the difference being Google will hope ‘Buy’ directs mobile users to its sponsored wares.

Users will reportedly be directed to a landing page of the participating retailer where they will be able to select options such as size and colour and delivery options.

The Buy will however not appear on non-sponsored items - or on desktop - which was recently overtaken for search by mobile.

Macy’s is one of the retailers in talks with the search giant according to the WSJ.

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