Chambord appoints Isobar to handle social and digital strategy
Raspberry liqueur brand Chambord has appointed Isobar to manage its social and digital strategy and activity in the UK.
The Brown-Forman Beverages-owned brand has broadened its agency team after experiencing successful growth in the UK market.
Isobar will work to expand Chambord's Because no Reason campaign, which launched in 2014 on TV and digitally to generate consumer awareness and tempt trial of the liqueur.
Future social and digital activity of the brand will follow the campaign's female target audience and aim to inspire "sassy, glamorous women".
Hilary Brown, Senior Brand Manager, Chambord commented, "We are excited by Isobar’s enthusiasm coupled with their innovative and insight driven spirit and we are delighted to be working with them on our social and digital strategy and plans for 2015 during this very exciting time for Chambord."
Isobar will commence work on the account as of this month.