The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Ziploc SC Johnson Omnicom

SC Johnson chooses Omnicom’s PHD for global media buying

Author

By Minda Smiley, Reporter

May 15, 2015 | 2 min read

SC Johnson, whose brands include Windex, Pledge, and Ziploc, has selected PHD to manage its global media buying.

Source: SC Johnson

Earlier this year, PHD was named as its sole global media planning agency.

The company recently analyzed its media buying in nearly a dozen markets worldwide with a third-party consultancy.

Fisk Johnson, chairman and CEO of SC Johnson, said: "We are pleased to partner with PHD for global media buying. After an extensive assessment, we are confident that PHD has the capability and global footprint to help us drive greater efficiencies and reduce complexity."

PHD will work with both of the company’s creative agencies, Ogilvy and BBDO.

BBDO is under Omnicom’s umbrella and Ogilvy is owned by WPP. SC Johnson works with both agencies globally.

Ziploc SC Johnson Omnicom

More from Ziploc

View all

Trending

Industry insights

View all
Add your own content +