SC Johnson chooses Omnicom’s PHD for global media buying
SC Johnson, whose brands include Windex, Pledge, and Ziploc, has selected PHD to manage its global media buying.
Source: SC Johnson
Earlier this year, PHD was named as its sole global media planning agency.
The company recently analyzed its media buying in nearly a dozen markets worldwide with a third-party consultancy.
Fisk Johnson, chairman and CEO of SC Johnson, said: "We are pleased to partner with PHD for global media buying. After an extensive assessment, we are confident that PHD has the capability and global footprint to help us drive greater efficiencies and reduce complexity."
PHD will work with both of the company’s creative agencies, Ogilvy and BBDO.
BBDO is under Omnicom’s umbrella and Ogilvy is owned by WPP. SC Johnson works with both agencies globally.