The Drum Awards for Marketing - Extended Deadline

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By Natan Edelsburg, SVP

May 15, 2015 | 1 min read

The NBCUniversal Cable Upfront that included presentations about BRAVO, USA Network, Syfy, Esquire and E! took place yesterday at the Javitz Center in New York City. Linda Yaccarino, the president of sales mentioned social said that Facebook and YouTube are “neither substitutes nor surrogates” for TV.

The presentation included a hilarious video from Playing House (on USA Network) stars Lennon Parham and Jessica St. Clair on the "consenants and vowels" of today's TV world. Crawford started off by explaining TV Everywhere. "If I wana say, Keep up with the Kardashians while having a Brazilian wax, I can do that!" See above for the full video.

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