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Royal Caribbean

Royal Caribbean selects newly merged Mullen Lowe as creative agency

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By Minda Smiley, Reporter

May 14, 2015 | 2 min read

Royal Caribbean International has named Mullen Lowe as its creative agency after what the company said was an extensive agency review process.

Source: Royal Caribbean

Last week, Interpublic (IPG) announced that its agencies Mullen and Lowe and Partners have merged together to create the Mullen Lowe Group.

Michael Bayley, president & CEO at Royal Caribbean International, said: “After an extensive search we are thrilled to announce our partnership with Mullen Lowe. We are impressed by their strategic and creative thinking, which matches the energy and innovative imagination of our brand."

Alex Leikikh, CEO of Mullen Lowe Group, said: “We’re excited to help Royal Caribbean firmly differentiate their brand, increase guest loyalty and inspire first‐time cruisers to discover the transformative effect of a Royal Caribbean experience.”

According to Royal Caribbean, Mullen Lowe was selected to win its account after an extensive process where finalist agency teams presented “outstanding industry resources and made commendable efforts to demonstrate their skills and creative talent.”

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