The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Facebook Super Bowl Mother's Day

Mother’s Day posts trounce Super Bowl Facebook mentions

Author

By John McCarthy, Opinion Editor

May 14, 2015 | 2 min read

US Mother’s Day generated a total of 1.8bn posts on Sunday – outpacing the mentions of the Super Bowl.

Worldwide, on 10 May, there were 1.8bn Facebook posts about Mother’s Day, more than the Super Bowl, the NCAA tournament and the Sochi Olympics combined, according to data shared with Mashable from Pew Research.

The 1.8bn shares is all the more prominent considering on an average day the site draws in 936m users.

Facebook estimates that 80m mums and 86m of their children use Facebook, according to registered family members on the site.

Among the day’s inevitable social media fails was an ‘ageist/sexist’ tweet from Spotify asking users how they would explain the music streaming service to their mum.

Facebook Super Bowl Mother's Day

Content created with:

Meta

Our products empower more than 3 billion people around the world to share ideas, offer support and make a difference.

Find out more

More from Facebook

View all

Trending

Industry insights

View all
Add your own content +