US Mother’s Day generated a total of 1.8bn posts on Sunday – outpacing the mentions of the Super Bowl.
Worldwide, on 10 May, there were 1.8bn Facebook posts about Mother’s Day, more than the Super Bowl, the NCAA tournament and the Sochi Olympics combined, according to data shared with Mashable from Pew Research.
The 1.8bn shares is all the more prominent considering on an average day the site draws in 936m users.
Facebook estimates that 80m mums and 86m of their children use Facebook, according to registered family members on the site.
Among the day’s inevitable social media fails was an ‘ageist/sexist’ tweet from Spotify asking users how they would explain the music streaming service to their mum.