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Drayton Manor Theme Park appoints RBH as lead creative agency

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By Michael Feeley, Founder and chief exec

May 14, 2015 | 2 min read

Drayton Manor Theme Park has appointed Rees Bradley Hepburn (RBH) to lead the creative development of its radio, TV and VoD campaigns.

The creative communications agency is tasked with developing ‘impactful and emotive’ new broadcast campaigns focusing on key holiday periods: Summer, Halloween and Christmas. The new adverts will focus on different aspects of the park, including the recently expanded Thomas Land, the 15 acre zoo, thrill rides and family rides to attract a wide audience looking for a great day out or short break.

RBH presented multiple concepts to Alexa Stockham, marketing manager for Drayton Manor, during the competitive pitch process. The preferred route to showcase the family theme park and its four star hotel will remain under wraps until the first campaign launches in July.

Stockham said: “RBH came up with a creative idea that answered the brief fantastically and fits perfectly with the vision we have for Drayton Manor. I am confident our target audience will love the new ads as much as we do! I am delighted to be working with the RBH team on this exciting campaign.”

RBH creative director Sweta Pathak said: “Everyone at RBH is really excited to be working with the UK’s best family theme park – we’ve already had lots of volunteers for the site recce!”

Media agency TMWi will also work closely with RBH to book the various media channels.

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RBH (Rees Bradley Hepburn)

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