Dentsu Aegis Network swallows John Brown Media
Dentsu Aegis Network has bolstered its global media capabilities with the acquisition of John Brown Media, the branded content agency, for an undisclosed sum.
Adding to Dentsu’s creative and publishing offer, the purchase will strengthen its existing content capabilities for clients in services ranging from print and digital publishing to content management, website strategy and film production.
Tracy De Groose, CEO, Dentsu Aegis Network UK & Ireland, said: “As one of the world’s largest content agencies, the acquisition of John Brown Media will add another dimension to our content offering across the group. More clients are asking for content-led strategies and we’ll now be able to develop more innovative, content-rich solutions for them, and also accelerate our growth in this space. We are excited to welcome the John Brown Media team to our business.”
Andrew Hirsch, CEO, John Brown Media, added: “We have been producing brilliant content for some of the world’s most prestigious brands over the last 20 years. Now, as part of Dentsu Aegis Network, we will have the ability to work alongside some of the world’s leading strategists to deliver smarter content and drive even better results for our clients.”
London based John Brown Media employs 225 staff from offices in South Africa, Hong Kong and Dubai.