Ad of the Day: Whirlpool – Dad & Andy
With Father’s Day just around the corner, Whirlpool has released a spot called ‘Dad & Andy’ that celebrates single and stay-at-home dads.
The ad aims to show how using the company’s products can help make everyday life a bit easier as dads increasingly spend more time with housework and childcare duties.
Although the father featured in the ad says he “doesn’t drink out of a best-dad-in-the-world mug,” his love for his son is shown as he makes his lunch, leaves him notes in his lunchbox, and attempts to make cookies for him even though he burns them.
Created by DigitasLBi, the video is part of Whirlpool’s ‘Every day, care’ campaign that launched last fall.
Credits:
Chief Creative Officer: Ronald Ng
EVP, Executive Creative Director: Morgan Carroll
SVP, Group Creative Director: Mike Frease
VP, Creative Director: Jeremy Bacharach
Associate Creative Director: Chris Jansma
Sr. Copywriter: Robyn Tennenbaum
Executive Producer: Greg Lederer
Senior Producer: Jennifer Passaniti
EVP, Account Management: Chris Reed
VP/Group Account Director: Andrea Kroll
Account Director: Kristine Kobe
Copy Writer: Samantha Bordignon
Photographer/Designer: Arnaud Uttenhove (photographer)
Production Company: Caviar Content
Director: Arnaud Uyttenhove
Director of Photography: Chayse Irvin
Executive producer: Kim Dellara
Line Producer: Bernard Rahill
Editing House: Beast
Editor: Angelo Valencia
Producer: Lauren Roth
Music House: Genuine
Composer: John Ferreira
Sound Design: Particle Audio
Sound designer: Katy Mindeman
Audio Mix: Particle Audio
Mixer: Katy Mindeman
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