US Ad of the Week: Center for Childhood Protection - Kids don’t talk like this

The Center for Childhood Protection has released a powerful spot that encourages parents to learn how to recognize signs of abuse in their kids.

Created by AdPeople Worldwide, the spot has been voted by US Creative Department readers as Ad of the Week.

The video opens with a family of four getting ready to eat dinner. As they begin their meal, their teenage son begins to rattle off a list of problems he’s been experiencing lately.

“I’ve got this uncontrollable rage thing, I’ve withdrawn from all my friends, and I’m also failing all of my classes,” he says, before adding that he’s been molested every day for the past six months.

The ad ends with the warning: “Kids don’t talk like this. Learn to spot the signs of abuse.”

If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.

Agency: AdPeople Worldwide, Austin, USA

Agency Website:

Executive Creative Director: Steve Miller

Art Director: Kim Smith

Copywriter: Michael Streiter

Photographer: Dave Mead

TV Director: Dave Mead

Additional Credits: Account Planner: Alyse Craun

Account Services: Lisa Letchworth

Print Retouching: Kevin Leger

Production Company: Rockhouse Films

Editor: Ariel Quintans / Beast Editorial

Published: April 2015

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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