The Center for Childhood Protection has released a powerful spot that encourages parents to learn how to recognize signs of abuse in their kids.
Created by AdPeople Worldwide, the spot has been voted by US Creative Department readers as Ad of the Week.
The video opens with a family of four getting ready to eat dinner. As they begin their meal, their teenage son begins to rattle off a list of problems he’s been experiencing lately.
“I’ve got this uncontrollable rage thing, I’ve withdrawn from all my friends, and I’m also failing all of my classes,” he says, before adding that he’s been molested every day for the past six months.
The ad ends with the warning: “Kids don’t talk like this. Learn to spot the signs of abuse.”
If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.
Agency: AdPeople Worldwide, Austin, USA
Agency Website: http://adpeople.com/
Executive Creative Director: Steve Miller
Art Director: Kim Smith
Copywriter: Michael Streiter
Photographer: Dave Mead
TV Director: Dave Mead
Additional Credits: Account Planner: Alyse Craun
Account Services: Lisa Letchworth
Print Retouching: Kevin Leger
Production Company: Rockhouse Films
Editor: Ariel Quintans / Beast Editorial
Published: April 2015