The Drum Awards for Marketing - Extended Deadline

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By Natan Edelsburg, SVP

May 12, 2015 | 2 min read

NBC Entertainment held their annual Upfront presentation in New York City yesterday. Robert Greenblatt the Chariman of NBC Entertainment introduced new shows including Heroes Reborn, the reboot of the popular Tim Kring show that ended five years ago. He even described how the show's huge fan base (3.6 milion likes on Facebook) helped with their decision to bring it back and have it lead in to The Blacklist during the coveted Thursday night primtime slot.

Miranda Cosgrove however was arguably the most influential person in attendance at the Upfront yesterday. The former iCarly star has over 7.26 million followers on Twitter and over 2.6 million on Instagram. She's starring in Crowded a new family sitcom. We caught up with Cosgrove on the red carpet where she talked about using Instagram and how iCarly got her into social TV personally.

The interview with Miranda can be seen in the video above.

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