Gymcube recruits Tangerine to push online workouts
Health and fitness website Gymcube has appointed communications agency Tangerine to promote its online workout offer.
The campaign will profile Gymcube trainers as well as brand ambassador Natasha Hamilton in a bid to build the platform into the premier portal for health and fitness programmes.
Mary Harding, consumer managing director at Tangerine, said: “Our team not only has valuable experience in brand development, digital strategy, social media and PR activation, but a strong fitness background including work with Reebok UK. This portfolio will support our campaign to create a unique point of difference for GymCube in a crowded fitness arena, profiling the expertise behind the brand and ease of using the website and incorporating workouts into everyday life.”
Kevin Foster-Wiltshire, founder of GymCube.com added: “From day one, the team has really got under the skin of the brand to understand our ambition and develop a communications strategy that can really drive that forward, both on and offline.”
The appointment dovetails with a website overhaul as well as a new brand identity and integrated communications strategy.