Holler / Leo Burnett has bagged the Grand Prix prize for its work on P&G’s Always Like a Girl Campaign at The Drum Marketing Awards, which took place this evening at the Marriott Grosvenor Square Hotel in London.
We are Social picked up the Chairman’s award for the agency’s world cup activity for Adidas, about which chairman Merinda Peppard, Hootsuite marketing director said: “The sheer focus Adidas put towards social media, proves the channel is now playing with the big boys in terms of both creativity and media planning. Social is now the new front door for brands. First impressions are now on social, overtaking search for a lot of companies”.
Ryanair’s chief marketing officer Kenny Jacobs was crowned Marketer of the Year for his work turning around brand perceptions of the airline, while Airbnb was named Brand of the Year for its disruption of the hospitality industry the world over.
AMVBBDO scooped the award for Branded Content Strategy for its work with Pepsi Max for the drink giant’s Unbelievable campaign.
Meanwhile Design Strategy of the Year went to Berwin Leighton Paisner for the law firm’s own work on its A picture is worth 76,000 legal words campaign, and OMD UK won in the Event or Experiential Strategy of the Year category for Walkers Tweet to Eat activity.
The award for Cause Related Marketing Strategy of the Year went to Attention Seekers and Jam for their work on Check One Two's Feeling Nuts campaign.
Sean Meehan from Boots was crowned the Rising Star of the Year while We are Social came away with the award for Marketing Agency of the Year,
A full list of the winners can be found here.
The Drum Marketing Awards will return for 2016, for more information visit the awards website.
Sponsors at the 2015 awards include Shutterstock, Havas Worldwide London, Hiscox, The Drum Network and RAR.