UK Top Shazamed Ads: Boohoo takes top spot with 'Love Again' by Rae Morris

Boohoo.com has entered The Drum's Shazam chart once again this week, taking the top spot with 'Love Again' by Rae Morris.

Rae Morris

As well as providing the score, the Blackpool-born musician stars in the ad – which is an extension of the retailer's #WeAreUs campaign.

The fashion theme continues with a new contender from Tesco's F&F, which comes in at number six with Huxley's 'I Want You'.

The chilled-out track provides the score to the brand's 'SS15' TV ad.

Meanwhile, rival George Asda sneaks into seventh place thanks to 'That’s Alright' by Laura Mvula.

H&M and Microsoft also made it into the chart.

The charts are based on the number of times each ad has been Shazamed over the past week using music identification app Shazam.

Shazam Chart

1
Love Again
Artist: Rae Morris
Brand: Boohoo
Campaign: We Are Free
Agency: Hatch
2
Hard Time
Artist: Seinabo Sey
Brand: Mercedes-Benz
Campaign: A-class
Agency: Amv Bbdo
3
Pizza Guy
Artist: Touch Sensitive
Brand: Very
Campaign: #cantwaitforsummer
Agency: Somo Global
4
Bullit
Artist: WatermÄt
Brand: BBC Radio 1
Campaign: Where It Begins
Agency: Karmarama Comms Ltd/vml London
5
Wicked Game
Artist: Fallulah
Brand: Sky Atlantic
Campaign: The Affair
Agency: Wcrs
6
I Want You
Artist: Huxley
Brand: Tesco
Campaign: Tesco's F&f
Agency: Bbh London
7
That's Alright
Artist: Laura Mvula
Brand: Asda George
Campaign: #georgeous
Agency: Havas Work Club
8
Bet Dap Goom Bown
Artist: 20syl
Brand: Microsoft
Campaign: Hp Spectre X360
Agency: Dentsu Aegis
9
On My Way
Artist: Axwell /\ Ingrosso
Brand: H&M
Campaign: Summer Starts Now
Agency: Suburbia Media
10
Take On Me
Artist: A-ha
Brand: Ryanair
Campaign: History
Agency: Dare Ltd

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum. Based in London, she writes news, analysis and features around brand marketing and digital innovation. She has interviewed key figures from the likes of Airbnb, Amnesty International, Unilever, Facebook and Spotify, as well as covering events in Europe and the US like Ad Week, Dmexco, Dreamforce and Ciclope.

All by Rebecca