Net-A-Porter to launch shoppable social network
Net-A-Porter is to launch a fashion-focused, shoppable social platform this month, which will allow luxury brands to create a one-to-one dialogue with consumers.
Called Net Set, the platform - due to go live on 13 May - will unite Net-A-Porter's social media, fashion and shopping communities in one place. Users will be able to comment, advise and recommend items and content to friends and upload and share images of themselves wearing different clothing items.
Additionally each designer stocked on Net-A-Porter will run their own brand portal where they will be able to interact directly with the e-commerce site's customer base.
Sarah Watson, vice president of social commerce at Net-A-Porter Group said the social network, which was developed in-house, began as a "secret start up project" with the goal of reimagining the fashion site for the mobile, social consumer.
"Everything we do at Net-A-Porter is with the customer in mind... We have been building award-winning shopping apps since 2009 that focus on fashion authority and globally renowned edit, but this is the first time we have redefined the shopping experience with the consumer as the curator."
Available as an app the Net Set will be modified over the coming months according to its users needs, with new features also to be added.
Natalie Massenet, founder and executive chairman of the Net-A-Porter Group said the Net Set "is to mobile in 2015 what Net-A-Porter.com was to desktop in 2000".
The Net Set will be available across iPhone, iPad and Apple Watch and will initially launch with an invite code.