Channel 4 recruiting for team to help forge long-term agency relationships
Channel 4 is on a recruitment drive for commercial experts as it looks to better understand clients’ marketing objectives and build deeper relationships with agencies in order to have a bigger influence on briefs.
It will appoint a team of four newly created client development lead roles who will be integrated into the agency facing teams. The team will report to the broadcaster’s agency principals, Chris Braithwaite, Pete Clark, Angus Mitchell and Danny Peace.
Jonathan Allan, director of sales at Channel 4 said establishing these new roles builds on its ambition to closely collaborate with clients and agencies.
“Our relative performance and the strength of the TV ad market in Q1 clearly demonstrates that TV, and particularly Channel 4 Sales, is still the best platform to effectively reach younger, aspirational audiences at scale,” he added.
Every month across the first quarter, Channel 4’s saleshouse revenues were up to finish up 13 per cent year on year.
This growth was aided by a number of key partnerships including Clipper Teas’ exclusive broadcast partnership; Foster’s return to sponsor Comedy on 4 alongside new branded digital Shorts series for All 4; Domino’s two year sponsorship of Hollyoaks; McDonald’s McCafe contextual ad campaigns; Samsung Home Appliances sponsorship Better Living; and O2’s partnership with All 4.
The roles are currently being advertised.