Wahanda appoints Albion for return to TV advertising
Online marketplace for booking hair and beauty treatments Wahanda has appointed Albion as it retained agency.
The relationship kicked off today with a fully integrated campaign to raise awareness of the Wahanda brand throughout the UK. The campaign is Wahanda’s first on television for over two years and includes outputs across OOH, print and digital.
The Book Yourself Beautiful campaign revolves around Wahanda's ability to offer consumers control over how they book hair and beauty appointments.
Lopo Champalimaud, co-founder and chief executive, said: “Throughout the current campaign development process we've seen that Albion match our huge levels of energy and ambition for the brand, Wahanda.com. We are thrilled with the integrated ad campaign and feel excited about the results that we shall see in the coming weeks and months.”
The two businesses will work together with the aim of growing Wahanda into a household name.