Code Computerlove targets undecided UK voters with its ‘Election Bullshit Filter’
With less the 48 hours until polling stations open for the UK general election, digital agency Code Computerlove is helping first-time and young, undecided voters cut through the noise and decide which party is worthy of their vote with an new online tool.
The ‘Election Bullshit Filter’ is a mobile first site which serves users with a series of quick-fire statements, based on the key issues, policies and opinions that most affect young voters. Users are asked to provide yes/no responses to a series of “can you live with…?” questions, before the quiz reveals that party or parties that most closely match the user’s personal priorities.
Code’s Colin Preston, who came up with the idea, said: “A few of us here at Code – like so many young and first-time voters – were getting fed up with the multi-party bun fight being played out in the media. All the spin doctoring makes it increasingly difficult to determine which party you might actually want to get behind. When we reviewed some of the supposedly easy online election advice tools we found them long, complicated and not all engaging.
“The Election Bullshit Filter was something we knew would be fun to create and also be useful for the many undecided voters out there. Young people can’t afford to waste their vote, even if they’re not into politics or are fed up of all the election spiel, so we decided to come up with a way to make learning about politics easier and more engaging.”
Preston added: “We have been intentionally controversial in our use of language and visual direction to appeal to the disengaged young electorate in this country.”
Code Computerlove has offices in Manchester and London.
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