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Publicis Groupe Crest

Crest & Oral-B use ‘May the 4th Be With You’ holiday to further promote Star Wars themed products

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By Minda Smiley, Reporter

May 4, 2015 | 2 min read

Procter & Gamble’s Crest and Oral-B have introduced a cute 10-second video on their social channels to further promote their line of products featuring Star Wars characters aimed towards tweens.

The clip features a young boy balancing on one hand as toothbrushes and toothpaste bottles float around him. After much concentration, the toothbrush begins to wobble before flying into the boy’s empty hand.

The short video was created by agency Publicis Kaplan Thaler.

According to the company, Oral-B was the first oral care brand to feature the iconic characters on its toothbrushes.

The licensed characters have been re-introduced on Crest and Oral-B products this year as part of its ‘Crest and Oral-B Pro-Health Jr.’ line of products for kids ages 8-12.

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