Ad of the Week: Panasonic - Highs and Lows
Proximity Germany's brilliant print advertising campaign 'Highs and Lows' for Panasonic is this week's Ad of the Week, chosen by The Drum Creative Department readers.
Featuring the careers of three artists - Johnny Cash, Michael Jackson and Britney Spears - the visuals deliver a catchy look and a connection to the world of sound and acoustic.
The energetic and powerful looking sound wave in each poster communicates the benefits of the Panasonic RP HD-10 headphones as well as the highs and lows of each artist's careers.
Don't miss your chance to pick next week's Ad of the Week by voting in the latest Creative Department.
Chief Creative Officer: Wolfgang Schneider
Creative Managing Director: Darren Richardson, Sebastian Hardieck, Kristoffer Heilemann
Creative Director: Fabiano Oliveira
Art Director: Fabian Pensel, Nicoletta Kiermaszek
Copywriter: Ramón Scheffer
Account: Dirk Bittermann (General Manager), Rita Schumacher (Group Account Director), Sebastian Rupp (Account Manager)
Advertiser’s Supervisor: Saskia Alessa Meschke
Production Company: ORT, Düsseldorf