McDonald's Paris designs limited edition fashion collection
McDonald's has partnered with French clothing retailer Colette for a limited edition fashion range featuring prints of its food.
The unlikely bedfellows will sell the collection, which includes t-shirts, bags and iPhone cases, at the retailer's Parisian concept store throughout May.
The graphic images were featured last year in a poster campaign for McDonald’s in France, devised by TBWA Paris, and have been transferred to the items for the limited run.
Each picture of the products is made up of smaller emoticons - for example, the Big Mac is made up of smaller thumbs up symbols, the fries are made up of smiley faces, and the Happy Meal is made from heart symbols.
The collection marks an interesting foray into design as part of the fast food brand's marketing mix, which has recently spoken about plans to harmonise its global brand building with local activations.
Speaking in January Mike Andres, McDonald’s US president said the brand has a "unique relationship" with its customers and that recent advertising has helped to rekindle that relationship. He added that the local market aspect is "very important" to its turnaround plan.
