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Bauer Media

Bauer Media appoints first digital commercial director

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By Natalie Mortimer, N/A

May 1, 2015 | 2 min read

Bauer Media UK has appointed Northern & Shell's digital executive Victoria Foster as its first digital commerical director to capitalise on "significant" growth in digital revenue.

Reporting to Richard Dunmall, group managing director of advertising, Foster's focus will be to continue Bauer’s development of exciting new digital opportunities for clients and help shape the company's digital monetisation strategy. She will work closely with Bauer's UK digital product and development teams.

Dunmall said of the appointment: “Digital is a huge strategic growth area for us in the UK and globally, and this appointment comes on the back of increasing demand from clients and agency partners for digitally-centred commercial solutions.

"We continue to develop and evolve our offering to help our commercial partners get the very best from our portfolio of multi-platform media brands, accessing our vast data resources, and I know Victoria’s passion and expertise will mean our clients can benefit further from the digital solutions we are offering.”

The appointment follows the recent launch of Adventure, Bauer’s new cultural creative agency.

Foster joins Bauer from Northern & Shell where she worked on the publisher’s digital proposition and structure. She has also worked within the digital arms of businesses including Mindshare Worldwide, Auto Trader, Mindshare UK and MediaIQ.

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