STV reports 9% rise in national advertising revenue
STV Group has published its trading update for the first quarter of 2015, revealing that its national advertising revenues have risen by 9 per cent over the period, despite a 13 per cent dip in the Scottish advertising market – dismissed as ‘campaign phasing’.
Describing the numbers as a ‘strong start’ to the year STV said it expected total airtime revenues for the period through to the end of May to increase by 3 per cent in the first quarter, with national revenues increasing by 5 per cent and regional revenues falling 11 per cent.
Rob Woodward, chief executive officer of STV Group, said: “Performance across the business is in line with expectations against our ambitious KPI growth targets. Through the STV Family of consumer services we are successfully growing market share whilst continuing to enhance the service we offer to our advertisers.”
Over the quarter STV was awarded three further licenses for local television in Aberdeen, Ayr and Dundee which are expected to contribute to further growth in the months ahead.