YouTube to produce its own film and shows in original content drive
YouTube is seeking to expand the range of original content carried on its platform by producing its own films and shows directly.
The video platform will partner with Multi-Channel Network and AwesomenessTV, a subsidiary of DreamWorks Animation, to create exclusive content.
YouTube Originals boss Alex Carloss remarked: “Together, we’ll release several feature-length films over the next two years, all driven by YouTube stars and developed and produced by AwesomenessTV’s Brian Robbins.
“The films will all premiere globally on YouTube before they become available elsewhere, setting what we believe will become a new distribution paradigm for years to come. We hope to release our first film this fall, with more details to come soon.”
In addition to this YouTube has also partnered with script comedy shows from Smosh and The Fine Brothers as well as Prank vs Prank and a ‘murder mystery reality series’. It has also purchased exclusive rights to Minecraft spin-off Wonder Quest.