Hendrick’s gin appoints Gravity Thinking to deliver digital campaign brief
Hendrick’s gin has appointed digital and social agency Gravity Thinking to manage and deliver their upcoming UK digital and social activation campaign for 2015.
Gravity Thinking will work alongside an interagency team, including The Village Communications, W Communications and DotLabel, to develop “an immersive experience” that aims to connect with new audiences across digital channels.
Sam Bovill, senior brand manager for Hendrick’s at William Grant & Sons UK, said: “We were impressed with how Gravity Thinking very quickly got to grips with our unique brand world and we’re excited to see the campaign come to life over the coming months. The aim is to invoke a sense of curiosity among our customers and to exploit technology firsts while staying true to our brand.”
Stephen Firth, managing partner at Gravity Thinking, said: “Without giving away the idea, we’re working with ground-breaking technology to deliver something different and unexpected for the category.”
Gravity Thinking’s other clients include Glenfiddich, Allianz, Disney, Grosvenor Casinos and Island Records.
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