Design Museum appoints Leo Burnett for 2015 exhibition programme
The Design Museum has appointed Leo Burnett as design partner for the museum’s 2015 exhibition programme during its final year in London's Shad Thames.
The agency, which was appointed without a pitch, will working closely with the museum to bring to fruition its chosen theme of optimism across multiple channels and touch points.
Leo Burnett is working on a full suite of communications including all exhibition posters, postcards, print ads and London Underground ads. The new design will also become an integral part of the Design Museum’s retail offering.
The work is inspired by the idea that optimism within the art and design world is an important frame of mind and assists through the sometimes long journey from concept to finished work.
Each execution references the design process, and is split in two, highlighting a conceptual sketch in one half to the finished product/design in the other.
Josephine Chanter, design museum head of communications and external affairs, said: "As soon as Leo Burnett presented the half full/half empty concept and its playful applications we realised it would be a charming and forward looking way to develop the brand, coherently communicate the museum offer and reflect on our remaining time at Shad Thames."
In 2016, the Design Museum will move to the former Commonwealth Institute on Kensington High Street, giving it three times more space, improved learning facilities and free access to its permanent collection.
Throughout its final year in Shad Thames, the museum, in conjunction with Leo Burnett, will ask supporters to share their aspirations for the museum and the future.