The Drum Awards for Marketing - Extended Deadline

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Creative Department 29 April winners featuring Noah London, AMV BBDO, The Martin Agency & Clemenger BBDO Sydney

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By Gillian West, Social media manager

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April 29, 2015 | 3 min read

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The winners of the latest Creative Department have been revealed in the 29 April issue of The Drum.

Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Martin Grimer, executive creative director at Aesop Agency.

Creative Director's Choice: AMV BBDO - Kids Company 'See the Child'

Martin Grimer, executive creative director, Aesop Agency

AMV BBDO’s ‘See the Child’ campaign for Kids Co stood out for me. Smart, simple and well executed, this campaign leaves the audience with a clear and evocative call to action – sign the petition and you could help save a child from abuse. It’s a wonderfully straightforward idea, reflecting the ease of contributing, yet it manages to leave just enough to reward the audience for closing the loop by themselves. A great example of visual storytelling – ‘a picture paints a thousand words’. We rarely see such purity of thought and execution in advertising these days – it’s a pleasure to see it here.

UK Readers' Favourite: Noah London - Suzuki 'It Lives'

To launch its new Vitara model, Suzuki turned to Noah for a 60-second TV commercial and pan- European campaign. The strategy came from the car’s name (Vitara = life) and in the ad the car appears as a living thing with adoring crowds celebrating its arrival in a city. In addition to television, the campaign spans press and magazine advertising, OOH, digital, social, CRM and dealer marketing activity.

US Readers' Favourite: The Martin Agency: Ritz 'Life’s Rich'

The Martin Agency – engaged by Ritz in the autumn of 2014 to complete a new series of ads – has launched its first advert, featuring light-hearted and memorable moments from sleepovers to bus trips as the voice over announces “May you be rich... So rich nothing is out of reach... Filthy rich.”

Sponsor's Choice: Clemenger BBDO Sydney - Dolmio 'The Dolmio Pepper Hacker'

Jada Balster, marketing director EMEA, Workfront

This advert resonates with so many families across the country and will inspire a change not just in shopping behaviour but in the day-to-day behaviour of families. If an advert can do that, it has definitely struck a chord. I’m sure there will be a lot of parents who will be trying to get their hands on that pepper grinder!

The Creative Department in the 29 April issue also features work from SomeOne, Southpaw and The Lane and is available from The Drum Store.

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