UK Top Shazamed Ads: Mercedes-Benz, Sky Atlantic and Ryanair take over the chart

Mercedes-Benz has entered The Drum's Shazam chart with 'Hard Time' by Swedish pop-soul singer Seinabo Sey.

The track, which features in the brand's TV campaign to promote its new A-Class series, has earned the car company third place.

Sky Atlantic swoops into fourth place thanks to 'Wicked Game' by Fallulah.

The cover version of Chris Isaak’s classic 90s hit is the soundtrack to a first-look trailer of the channel's award-winning US drama The Affair.

And Norwegian synthpop band A-ha's 'Take On Me' sees Ryanair enter at number 10.

The cheesy tune appears in Ryanair's new ad to celebrate its 30th anniversary, which uses a split screen effect to evoke memories of the 80s and show how much the airline has progressed over the years.

Online retailer Very remains in the top spot for the second week in a row with 'Pizza Guy' by Touch Sensitive.

The charts are based on the number of times each ad has been Shazamed over the past week using music identification app Shazam.

Shazam Chart

1
Pizza Guy
Artist: Touch Sensitive
Brand: Very
Campaign: #cantwaitforsummer
Agency: Somo Global
2
Bullit
Artist: WatermÄt
Brand: BBC Radio 1
Campaign: Where It Begins
Agency: Karmarama Comms Ltd/vml London
3
Hard Time
Artist: Seinabo Sey
Brand: Mercedes-Benz
Campaign: A-class
Agency: Amv Bbdo
4
Wicked Game
Artist: Fallulah
Brand: Sky Atlantic
Campaign: The Affair
Agency: Wcrs
5
Twisted Nerve
Artist: Bernard Herrmann
Brand: Honda
Campaign: Endless Road
Agency: Collective London & Dentsu
6
Fast Cars (feat. Sophia Khoury)
Artist: Jupiter Snakes
Brand: HTC One M9
Campaign: One Life
Agency: Sapientnitro / M2m
7
For
Artist: Nils Frahm
Brand: BMW 1 Series
Campaign: Pure Bmw
Agency: Dare Ltd
8
King
Artist: Years & Years
Brand: Boohoo
Campaign: We Are Stylists
Agency: Hatch
9
On My Radio
Artist: The Selecter
Brand: Virgin Money
Campaign: Pigeon
Agency: M/6 Media Agency
10
Take On Me
Artist: A-ha
Brand: Ryanair
Campaign: History
Agency: Dare Ltd

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum. Based in London, she writes news, analysis and features around brand marketing and digital innovation. She has interviewed key figures from the likes of Airbnb, Amnesty International, Unilever, Facebook and Spotify, as well as covering international events like Ad Week Europe, Dmexco and Ciclope.

All by Rebecca