Pinterest extends business offer with new marketing tool
Pinterest has launched a Marketing Developer Partners tool designed to offer businesses a more effective means of optimising and scaling their marketing on the social platform.
Designed to encourage more commercial content on the site the service comprises a limited group of developer partners who will be given extra help through access to customised tolls on Pinterest’s API.
These include the likes of Newscred, Spredfast and Tailwind who can now create, schedule and publish Pins and boards more readily than before.
In a blog post Pinterest’s Jyri Kidwell wrote: “We’re excited to work with these Marketing Developer Partners and to support businesses on Pinterest. We also think it’s important that our Pinners have the best possible experience on Pinterest and continue to see high quality Pins, so we’re going to keep our MDP standards high as the program expands in the future.”
Separately Pinterest is also developing a range of new ads APIs in the US to work with ad platforms to optimise advertisers campaigns for use on Pinterest.