AOL makes digital video programming leaps with NewFront line-up

AOL has unveiled a strong video line-up at its NewFront, as it continues to strengthen its original video content output.

The videos will be hosted across all AOL’s properties, including Makers, The Huffington Post, TechCrunch, Engadget, Cambio, and Aol.com. In addition, all original programming will be hosted on the video hub, AOL On.

“AOL is bringing the very best of culture and code to the NewFront stage this year,” said Tim Armstrong, chief executive of AOL. “We have spent the last five years investing in original video and building one of the most scaled video platforms in the world.”

Both Park Bench with Steve Buscemi, and Making a Scene with James Franco were renewed for second seasons.

Mobile viewing appeared to be one of the biggest influences, with new shows like ‘2 Point Lead,’ hosted by comedian Yannis Pappas, which “offers a mobile-first, humorous take on the world of sports with social buzz in mind”.

Another mobile-centric offering was ‘What to Watch,’ a daily what-to-watch of video across all platforms.

“We are embarking on a whole new era of digital content,” said Dermot McCormack, AOL’s recently-hired president of video. “With our 2015 NewFront line-up of original video content made to fit multiple screens and formats, we are reimagining the definition of original programming and setting the vision for the content industry’s future, which we believe to be the very best of what TV does combined with the mobility, interactivity and openness of the internet. Content is still king but it’s the kingdom that is changing.”

Earlier this month, AOL echoed McCormack’s sentiments by launching a cross-platform, unified programmatic service.

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