Jay Z - The 'iTunes Store wasn't built in a day… Tidal is doing just fine'

Tidal music streaming service founder Jay Z has addressed critics of the app - which include musician Lily Allen – announcing to his Twitter followers that it is doing "just fine".

Launching into a flurry of tweets after Tidal dropped out of the US iPhone charts' top 700 most downloaded apps, the rapper issued the ‘Rome wasn’t built in a day’ defence.

He tweeted that the service had mustered 770,000 subscribers in less than a month.

Jay Z also put the negative response to the service down to a "smear campaign".

He also announced why the service should be attractive to indie artists.

To bolster the emphasis on smaller acts the service last week launched Tidal, a weekly programme devoted to the promotion of emerging and independent global artists from any genre.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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