Dorset Cereals primes UK tour to forward ‘Life Begins at Breakfast’ proposition
Dorset Cereals has tasked Circle Agency with designing and managing its new summer experiential tour to focus on celebrating how ‘life begins at breakfast’.
The four-month campaign will see the Dorset Cereals tour the UK at festivals, seaside towns and parks, promoting its range of products from May.
Customers will be invited to taste recipes from the Dorset Cereals’ Ultimate Ranges, with milk or yogurt, and sample sachets will be distributed.
Aisling Syme, brand manager at Dorset Cereals, said: “We believe there is a breakfast for everyone and this campaign aims to encourage new customers to try fantastic recipes they have not tasted before, and the opportunity to inspire consumers to have a great start to their day.
“We’re looking to drive awareness of our products nationally and the new ‘Life Begins at Breakfast Lodge’ initiative will help us do exactly that. We see huge potential for experiential marketing and we can’t wait to work with Circle Agency and bring our product range to new and future customers.”
The tour will also be accompanied by a number of social media activations.
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