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Clothing retailers enjoy spike in smartphone product searches

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By John Glenday, Reporter

April 27, 2015 | 1 min read

Britain’s embattled retailers are receiving some welcome reprieve from declining sales courtesy of the burgeoning smartphone market, which is contributing to a spike in online product searches, according to the latest figures to be published by the British Retail Consortium and Google.

They show that clothing-related search terms have jumped 54 per cent over the first three months of the year, an effect further enhanced by a 10 per cent increase in international searches for British products.

This effect was mirrored by UK consumers who also upped the number of searches they made for foreign brands.

Peter Fitzgerald, retail director at Google, said: “Interestingly, emerging markets still see strong growth from tablets, however smartphones supercharge growth for overseas consumers of UK brands.

“The New Year saw an increase in sports and fitness apparel searches as Brits turn over a new leaf and focus on their health. Looking at the top queries we can see that wedding season is under way with engagement rings and wedding dresses trending on mobile devices.”

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