The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By Nesh Pillay | Reporter

April 24, 2015 | 1 min read

American Greeting’s sub-brand, justWink, has created a shareable emoji of a taco to coincide with the launch of Apple Watch.

The emoji, called the ‘Wink’ is available on Apple Watch today as part of the justWink app.

In order to promote the product, American Greetings has set up taco trucks outside Apple Stores around New York City for the weekend.

At the trucks, shoppers are able to pick up free tacos and enter to win prizes – including an Apple gift card.

Consumers who don’t have an Apple Watch can access the emoji through their phones.

Sign up for The Drum's Daily US newsletter to keep up with the latest in American marketing and media.

Apple Watch American Greetings

More from Apple Watch

View all