Ad of the Day: Lurpak - Freestyle

We love W+K London’s Lurpak adverts, they’re always a treat for the eyes and this one doesn’t disappoint.

Inviting home cooks to go ‘Freestyle’, the jazz soundtrack of the advert puts us in mind of the Oscar winning film Whiplash with its up-tempo pace.

Directed by Juan Cabral the advert, which is jam packed with Food Porn, is a well-deserved ad of the day if you ask us.

Agency: Wieden & Kennedy London

Creative directors: Sam Heath, Kim Papworth

Creatives: Gustavo Kopit, Barnaby Blackburn

Designer: Bruce Usher

Executive Creative Directors: Tony Davidson, Iain Tait

Agency Executive Producer: Danielle Stewart

Group Account Director: Rachel Parker

Account Directors: Hannah Gourevitch, Katja Giannella

Account Executive: Stephanie Brooks

Head of Planning: Beth Bentley

Planners: Jennifer Lewis, Theo Izzard-Brown

TV Producers: Gemma Knight, Sahar Bluck

Creative Producer: Rebecca Herbert

Production Company: MJZ

Director: Juan Cabral

Production Company Producer: Stephen Johnson

Director of Photography: Anthony Dodd Mantle

Editorial Company: Work Post

Editor: Neil Smith

Post Executive Producer: Julian Marshall

VFX Company: MPC

VFX Producer: Anandi Peiris

Music and Sound Company: Soundtree

Composers: Peter Raeburn, Ben Castle, Luis Almau

Sound Designer: Parv Thind

Producer (Soundtree): Jay James

Mix Company: Wave Studios

Mixer: Parv Thind

Producer (Wave Studios):Rebecca Boswell

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian