Alzheimer's Research UK appoints ais London as creative agency
Alzheimer’s Research UK has appointed ais London as its strategic and creative agency, the first time the charity has chosen a retained agency.
ais London will begin working with Alzheimer’s Research UK immediately to lead all supporter acquisition and retention campaigns.
Carolyne Coupel, head of supporter marketing at Alzheimer’s Research UK commented: Alzheimer’s disease and other forms of dementia are really misunderstood in society and we believe that with ais London’s help, we can drive a real shift in how people view dementia and our charity, and channel more funding into research to defeat the condition.”
Alzheimer’s Research UK is currently in the midst of its Defeat Dementia campaign, a pledge to raise £100m in five years to grow the research field.