US Ad of the Week: Ritz 'Life’s Rich'
Ritz crackers are celebrated for their buttery richness in the brand’s latest spot, which has been voted by US Creative Department readers as Ad of the Week.
Called 'Life's Rich,' the spot wishes viewers to be rich with happiness instead of rolls of money rich.
It's The Martin Agency’s first for the company after winning its business last year.
In the commercial, a voice proclaims: “May you be rich. So rich, nothing is out of reach,” while a little kid reaches for a Ritz cracker covered in chocolate spread and strawberries.
The :30 second ad is the first out of the campaign, with other versions debuting next month. A print version will launch in May as well.
If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.
Agency: The Martin Agency
Agency Website: http://www.martinagency.com/home
Chief Creative Officer: Joe Alexander
Executive Creative Director: Jorge Calleja
Group Creative Director: Danny Robinson
Creative Director: Chris Peel
Associate Creative Director: David Padgett (Anthem :30)
Associate Creative Director: Rexanna McCubbin (Anthem :30)
Additional Credits: Managing Director- Production & Development: Steve Humble
Senior Broadcast Producer: Adrienne Daniel
Talent Affairs Business Manager: Juanita McInteer
Senior Production Business Manager: Amy Trenz
Group Account Director: Darren Foot
Account Director: Veronica Zamiar
Account Executive: Brooke Tudeen
Project Manager: Ashley Althizer & Riana Bocchino
Group Planning Director: John Gibson
Planning Director: Elizabeth Cleveland
U.S. Production Company: Pulse
Director: William Lovelace & Dylan Southern
Assistant Director: Philip Herbert Elins
Production Designer: Kevin Bird
Director of Photography: Mathieu Plainfosse
Executive Producer: Hillary Rogers
Producer: Julia Roberson
South Africa Production Company: Juice Film
Executive Producer: Martin Jacobson & Carmen Amos
Line Producer: Stuart Pittorino
Production Manager: Carnita Mohd
Production Coordinator: Jaime Cowling
Editorial Company: Nomad
Editor: Val Thrasher
Assistant Editor: Allison Baruck
Executive Producer: Tommy Murov
Producer: Melissa Nusbaum
Conform & Finish: Running With Scissors
Executive Producer: Scott Friske
Producer: Katherine Leatherwood Brakman
Flame Artist: Ashby Wratchford
Audio Post Company: Rainmaker
Engineer/Mixer: Jeff McManus
Executive Producer: Kristin O’Connor
Producer: Clinton Spell
VFX End Tag: The Mill
Executive Producer: Sean Costelloe
NY Producer: Nick Strange Thye
London Producer, Design: Luis Martin
Art Director: Henry Foreman & Ivo Sousa
Published: April 2015