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Brewdog

BrewDog to diversify into hotels and sour beer with £25m crowdfunding drive

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By John Glenday, Reporter

April 22, 2015 | 2 min read

BrewDog is seeking to capitalise on the growing popularity of craft beers by offering aficionados the chance to purchase £25m worth of shares in the business, its largest issue to date.

This follows the successful launch of the brewer’s crowdfunding mechanism, Equity for Punks, in 2013 which saw £4.25m raised in just six months.

Capital raised from the sale will be ploughed into an expansion of Brewdog’s main brewery and expansion of its international bar division, together with new projects such as a craft beer hotel and custom sour beer facility.

James Watt, BrewDog co-founder commented: “The craft beer revolution has succeeded in redefining beer and Equity for Punks is redefining business finance. By making profit king, the financial institutions of the City gave rise to the bastardisation and commoditization of beer. To grow BrewDog whilst being true to our values, we have had to build a whole new generation of business model. Equity for Punks puts the people who really care about our beer in control and keeps the passion and integrity in people’s beer glasses.”

“We are not Rockefeller. We are Guy Fawkes. We are burning the established system – the status quo – down to the ground and forging a new future for business from the flames. We are putting the fat cats out to pasture and empowering everyone to be masters of their own destiny by investing in our passion for craft beer.”

Brewdog’s turnover hit £29.6m in 2014, a 64 per cent increase on the 2013 figure.

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