Conservative poster shows SNP head Nicola Sturgeon playing puppet-master to Ed Miliband

The Conservative Party has capitalised upon the strong performances of SNP leader Nicola Sturgeon during the televised leaders’ debates portraying her as Labour head Ed Miliband’s puppet master.

The poster was sparked by Sturgeon’s plea with during the five-way BBC leader debate earlier this week to form an alliance to quell Tory policies on a case-by-case basis, an offer Miliband was unwilling to accept until the results of the election became clear.

On the poster, Grant Shapps, Conservative Party chairman, said: “Labour are collapsing in Scotland.

“This means the only way that Ed Miliband might crawl through the gates of No 10 now is if he’s carried there by the SNP.

“Nicola Sturgeon would pull the strings and demand weaker defences, more spending and unaffordable welfare handouts.”

The poster was issued in response to the SNP’s ‘Lock the Tories’ out campaign as Sturgeon pledged an alliance with Ed Miliband’s Labour.

On Sunday (19 April), the general thrust of the Conservative's social media strategy was that Ed Miliband would buckle to Scottish nationalists.

Before Sturgeon’s rise onto the UK-stage as a result of the TV debates, the Conservatives were instead producing posters showing Miliband in the pocket of former SNP leader Alex Salmond – who has confirmed he will be standing as an MP in the 2015 general election.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

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