Heinz campaign trumpets new Yellow Mustard recipe
Heinz has refreshed its condiments range with the release of a new and improved recipe for its Yellow Mustard product – and is communicating the new arrival to consumers by way of a new advertising campaign.
Devised by ad agency David ‘Ketchup’s Got a New Mustard’ dubs the new bottle on the shelf as Ketchup’s new squeeze and recounts the tale of Heinz Ketchup’s decision to break up with his ex-mustard and start a new relationship with a younger version.
Jessica Ryan, associate director of marketing, Heinz Brands at Heinz North America said: “We know that people don’t really think about yellow mustard, so we needed to inspire them with a bold creative idea to shake things up a bit.
“Our new campaign focuses on the idea that Heinz Ketchup has been with the wrong mustard for years, but finally found a mustard that lives up to its high standards of taste.”
The redesigned mustard is made from a mix of stone-ground mustard seeds and a secret blend of spices and vinegar.