Casino platform 888.com to be launch sponsor for Spike
Casino website 888.com has become the launch sponsor of Spike, a new free to air TV channel from channel 5 and Viacom.
Brokered by Sky Media the deal will see 888’s sport, casino and poker brands featured on Spike’s prime time programming line-up, which includes Breaking Bad, Lip Sync Battle and Sons of Anarchy.
Itai Pazner, SVP of B2C at 888, commented: “888 is delighted to launch a multi-brand sponsorship agreement with Spike for their exciting UK launch. The Spike channel and brand has been highly successful in the US and their target audience is the perfect fit for our strong 888Sport, 888Casino and 888Poker brands."
Spike will also produce its own original content including Police Interceptors Unleashed fronted by Vinnie Jones and Tattoo disasters UK, focussing on some painful body art mistakes