Ad of the Day: Hefty - Party Hard Moms

Havas Worldwide Chicago and Hefty give a trio of wholesome moms a totally on fleek upgrade in this sharp advertising campaign.

Rolling out on Hefty’s Facebook page, in celebration of the brand’s new crack resistant feature, the monologues from the three moms featured aren’t quite what you’d expect.

Filled with cool-kid lingo from ‘bae’ to ‘basic’, the ads also make reference to 21st Century pastimes Snapchat, Tinder and binge-watching amongst others.

Agency: Havas Worldwide Chicago

CCO: Jason Peterson

GCD: Ecole Weinstein

CD: Shelby Georgis

Copywriter: Matt Bush, Kristi Lira

Art Director: Katie Rogers

GAD: Lisa Evia

AE: Christina Banuelos

Production Company: One Thousand Percent

Directors: Antonio Santos, Phil Pinto

Producer: Kris Rey-Talley

Music: Trentino

Post Production: Studio 6/Chicago

Executive Producer: Lauren Shawe

Producer: Jordan Sider/Kara Weinert

Editor: Steven Mach/Kelsey Moher

Senior Audio Engineer: CRC, Mark Ruff

Color Grade: Studio 6/NYC, Peter Berthold

CG/Graphics: Feral, Jon Gallo

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