Havas Worldwide Chicago and Hefty give a trio of wholesome moms a totally on fleek upgrade in this sharp advertising campaign.
Rolling out on Hefty’s Facebook page, in celebration of the brand’s new crack resistant feature, the monologues from the three moms featured aren’t quite what you’d expect.
Filled with cool-kid lingo from ‘bae’ to ‘basic’, the ads also make reference to 21st Century pastimes Snapchat, Tinder and binge-watching amongst others.
Agency: Havas Worldwide Chicago
CCO: Jason Peterson
GCD: Ecole Weinstein
CD: Shelby Georgis
Copywriter: Matt Bush, Kristi Lira
Art Director: Katie Rogers
GAD: Lisa Evia
AE: Christina Banuelos
Production Company: One Thousand Percent
Directors: Antonio Santos, Phil Pinto
Producer: Kris Rey-Talley
Post Production: Studio 6/Chicago
Executive Producer: Lauren Shawe
Producer: Jordan Sider/Kara Weinert
Editor: Steven Mach/Kelsey Moher
Senior Audio Engineer: CRC, Mark Ruff
Color Grade: Studio 6/NYC, Peter Berthold
CG/Graphics: Feral, Jon Gallo