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Ikea launches Google Hangout-like weddings service

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By John McCarthy, Opinion Editor

April 15, 2015 | 2 min read

Ikea has created a new service called ‘Wedding Online’ enabling couples to conduct fully-digitally ceremonies where they can be accompanied with web-cam owning individuals all across the world.

The Swedish retailer enables couples to invite guests to a virtual wedding room, which locates their faces on a page that is fully customisable by the couple. Settings include a farm, rooftop, beach or white hall (pictured below).

Social media users can be invited to join the live-streamed event via Facebook where their faces will be transplanted onto the page for all to see.

An Ikea statement reads: “The best sort of love is easy and effortless. And promising one another eternal devotion at a wedding should be just as simple. That’s why we’ve created a new type of wedding that’s neither expensive nor complicated. Invite your friends - as many as you like and wherever they may be - and celebrate together via a video link.

“And if you’re not walking down the aisle (yet), we’ve got some inspiration and ideas for other parties for you. But if wedding bells do start to chime, then organising a wedding is just a few clicks away for you and your partner."

Despite the service enabling users to marry via webcam, the couple, the marriage officiator and two witnesses must be in the same room during the ceremony for it to be legally binding.

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