Twitter prompts voters to register ahead of UK General Election

Twitter is reminding users to register to vote for the upcoming UK General Election ahead of a looming deadline to participate in just seven days.

One week left to register to vote at the #GE2015. Don't miss out, go online and register today! #registertovote https://t.co/6kgLil0vZu

— Electoral Commission (@ElectoralCommUK) April 12, 2015

It follows Twitter’s strategy to enhance engagement by placing itself at the heart of the election campaign with a series of #GE2015 hashtags designed to draw supporters of Britain’s main political parties into debate.

In a blog post Joanna Geary, Twitter’s head of news and government partnerships, said: “The #GE2015 has played out on Twitter in important ways in just the past few weeks, and it isn’t just politicians and pundits who are joining the real-time conversation.

“Voters sent over 1.5 million Tweets during the #LeadersDebate, and in March, the #BattleforNumber10 became a worldwide trending topic on Twitter.”

Alex Robertson, director of communications at the Electoral Commission added: “It’s fantastic that Twitter is working with us to remind millions of people that it only takes a few minutes to fill in a form and there’s just a week left before the deadline.”