Highland Spring serves up British Tennis partnership in summer TV ad campaign
Highland Spring has launched a £1.6m TV ad campaign in conjunction with British Tennis designed to get families active during the summer.
The bottled water brand will premiere the ad during Coronation Street on ITV tonight (13 April), in a bid to underline its grassroots support for tennis in the UK.
The 30-second slot will kick off an integrated campaign supplemented with outdoor, PR, digital and social media activity and an on-pack promotion encouraging purchase in-store.
Andrea McQuaid, head of brand marketing at Highland Spring Group, said: “Parents told us that they are always on the lookout for activities they can do together as a whole family and the aim of our new TV ad – as part of our wider integrated ‘Everyone For Tennis’ campaign including Highland Spring Mini Tennis Month – is to support and inspire 10,000 more families into tennis.
“It’s the perfect way for mums, dads and kids to take a break from modern day pressures, get moving, have fun and adopt better hydration habits at the same time.”
Jim Kelly, deputy managing director at Story, added: “This is the first time since we launched Highland Spring’s ‘Full of the Joys’ brand positioning that we have focused entirely on the brand’s long-term commitment to tennis. It puts the brand at the heart of what matters to families up and down the UK; getting out, being active and having fun together.”
The on-pack promotion will be featured across London from 4 May, including on 48 sheets, reliving scenes from the TV ad.