Ad of the Day: Warburtons - Sylvester Stallone's The Deliverers
Sylvester Stallone is the star of Warburtons' latest TV ad which sees him channel his Rocky-esque training techniques to battle against the odds to deliver fresh daily bread across the UK.
This cleverly-written ad by WCRS London, begins with Stallone pitching this as an idea for a movie called The Deliverers to Warbutons' boss in the UK - all set to the backdrop of the Rocky sound track Eye of the Tiger by American rock band Survivor.
It's a great bit of writing and any initial annoyance at seeing an actor like Stallone featuring in an ad about bread quickly dissipates as we watch him - decked out as a delivery-making marine - venting frustrations over everyday mishaps such as traffic jams.