The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

April 12, 2015 | 1 min read

Sylvester Stallone is the star of Warburtons' latest TV ad which sees him channel his Rocky-esque training techniques to battle against the odds to deliver fresh daily bread across the UK.

This cleverly-written ad by WCRS London, begins with Stallone pitching this as an idea for a movie called The Deliverers to Warbutons' boss in the UK - all set to the backdrop of the Rocky sound track Eye of the Tiger by American rock band Survivor.

It's a great bit of writing and any initial annoyance at seeing an actor like Stallone featuring in an ad about bread quickly dissipates as we watch him - decked out as a delivery-making marine - venting frustrations over everyday mishaps such as traffic jams.

Warburtons WRCS

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